Bows are still having their moment. While they may have been ‘trending’ for what feels like forever, the girlish adornment remains the hair accessory of choice in 2025. But now, it’s all about tempering the twee and embracing subversive styling.
Think nonchalantly tied into hair or worn deliberately oversized, or fully leaning into the coquette whimsy by wearing multiple at once. Of course, there's still the timeless appeal of a classic bow barrette.
Looking for fresh ways to embrace the bow? Keep scrolling for some new ways to wear them, and shop our bow edit.
Collina Strada's 2019 hair is proof that hair bows can be cool; it's all in how you wear them. Tie them messily at the ends, or simply pin one to the side.
What's not to love about the tiny bows, extra long hair and braids from Gwendoline Christie at the BAFTAs in February.
Save up all the ribbons from Christmas and re-use to recreate this fun look.
Elle Fanning never saw a bow she didn't like. Try placing a structured bow hair clip at the back of your hair, to further adorn pigtails. (Extra cute points if it matches your dress)
Don't be afraid of a patterned bow, like this at Copenhagen Fashion Week.
Go big with extra-long red satin strands, as seen here in a campaign from current queen of bows Sandy Liang.
Ribbons and bows are a Chanel signature, but Dua Lipa took it oversized when attending the brand's couture show in January.
Ariana Grande's matchy matchy structured gingham hair bow pin by Thom Browne - placed jauntily to the side of her slicked back bun.
Snap clips are an easy way to add some whimsy, like these from Chunks - wear four around the crown.
Bow stacking takes the bow trend to another level. Zoe Saldaña played with velvet ribbons for the Santa Barbara Film Festival in February, with her hairstylist Mara Roszak attaching three of various sizes to a long braid.
"I love how simple and festive this look is to create," said Roszak. "It's both architectural and soft at the same time."
The classic way to wear a hair bow (this one is by Lelet), just above the nape of the neck.
Match your bows to your dress and tie them to either side of your head; as seen at London Fashion Week in February.
A bow or ribbon that sits at the very top of your head, like a corwn, is a striking way to pull of the look - as seen here on Kiernan Shipka at a recent Oscars after-party.
Playing with ribbon at Christian Siriano's Spring 2024 show; inspired by ballet and corsetry. Hair stylist Lacy Redway pulled hair into two French braids and twisted the ends into a low bun before criss-crossing ribbons across the back of the head.
When the bow trend really goes mass... Kim Kardashian wore tiers of Chanel bows down a long ponytail to attend an Oscars pre-party - inspired by Claudia Schiffer's classic Chanel hair bow look from 1995.
