Soft, tousled waves never go out of style - just ask fashion designer Juliette Hogan. For the brand's latest campaign, colleen founder Lauren Gunn created the ultimate undone texture on models Mia and Izzy.
 
Want to recreate the look at home (and you can, it's easy)? We’ve got the must-have styling essentials to help you nail that perfectly imperfect finish and get effortless, airy waves that whisper chic.

Begin with clean air-dried hair. Spritz Oribe Foundation Mist through the layers from mid-lengths to ends, to build shine and provide heat protection.

Using the GHD Curve Classic Curl Tong, create soft bends, section by section, beginning with the lower layers of your hair.

If you need help sectioning off hair, use a comb like the Y.S Park Basic Tail Comb.
 
Place the curling tong horizontally into the mid-lengths and bend up, then place the tong a little lower in the mid-lengths and bend under.
 
Repeat bending the hair up and under, until you reach the ends.

Spray each section with Oribe Superfine Hairspray.

Brush through all layers of your hair with a Mason Pearson hairbrush to soften the waves and get your hair flowing.

Add more hairspray, and brush again.